BRief:
1 Minimal / Modern logo design
When we started, we were looking at planting seeds of hope, a literal interpretation of the metaphor. As more of the story rose to the surface, it became clear that seeds of hope is much simpler than that:
it's just the gospel.
ACTION... edification... translation...
These were just a few of the themes from our conversations and notes. We were honing in on getting back to scripture and the passing along of Biblical teaching in community.
Inspiration:
A brief conversation with Joel revealed that crosses were key differentiators between Christian and occult organizations in Latin America (We also discussed the challenges in creating a mark that works in both english and Spanish). A conversation with mesa pointed to a drive towards Biblical action, hands-on projects like building clinics, and needing a clearly identifiable shape. A follow-up with steve confirmed this direction was desired by the board. the iconography of crosses, hearts, Bibles, hands, and people were all on the table, but nothing stood out.
Time passed...
Mesa's Cross - "I'm Just a little servant."
I was working on another project and starting to think about motion, shape, and simplicity... alot. Ideas began lining up: recalling Joel's message on not needing to "change the 'seed'" of the Gospel for it to take root, Mesa speaking of being action, and Steve bringing it back to relationship and humbly transferring the Gospel from one to another.
The cross around mesa's neck when we met was made out of simple shapes... the kinds of shapes that work well for motion... action. The idea was planted, and it was moving.
Result:
Below, you will find the resulting rounds of logos, in English & Spanish. Here's what is included in the finishing out of your current contract:
"Seeds of Hope - LATIN AMERICA" (English) Logo
This is the logo as defined in the original brief: Simple, minimal, identifiable, modern, and clean.
The Weight of "Latin America" matches the boldness of the cross, while the outer rim of the rectangle plays off the lighter weight of "Seeds of Hope" for a balanced mark. The bolder text for "Latin America" also has an organic, hand-made feel. This serves two purposes: to reflect the art and culture of Latin America, and to bring energy and life into the smooth frame of this modern logo.
"Semillas de Esperanza" (Spanish) Logo
This logo is an additional Spanish logo not included in the original brief. Because we don't need to say "Latin America" in Latin America, we can occupy the same amount of space with the longer Spanish name, and give that extra life to the word "Esperanza."
This Logo will be included with your delivered files.
Below: samples of the logo in typographic lock-ups, and with the cross mark displayed separately. There is also an inverted mark that may be useful for some small-printing scenarios. There is also a *mock-sample of how the logo can be morphed into a matching medical logo for use with an associated clinic or aid initiative.
*The mock-sample will not be included in the delivered files because it is outside of the brief, and isn't attached to a real/usable organizational name yet.
Action...
Below is a look at things this logo *could* do when it moves...
My 5 year old son walked up behind me as I was beginning to animate these sequences. Without prompting, he volunteered that the cross was "growing," and that the rounded rectangle makes it "look like a bible."
Though it is an extremely simple shape, it is filled with great motion potential: a mark of action.
*These are not included in the current contract.